Video production is a great way to tell your story and engage an audience. But it can be difficult for corporate video producers to know where to start when they are tasked with producing their company’s next big project.
Do you want to make a corporate video that isn’t boring, but actually tells a story? It can be difficult to plan out the production of a video and ensure it is engaging from start to finish. In this post, we will cover some tips for planning your production so that you end up with an engaging piece customers will love!
1) Create Audience Personas:
This may seem like common sense, but creating audience personas before starting your production can help you figure out who you are making your video for and what they want. Using these personas throughout the process allows you to focus on them as well as their needs.
2) Define Your Goals:
Make sure you define what goals or objectives your video needs to accomplish before you start your production. Are you attempting to boost sales? Create more leads? Give your audience the information they need on how to utilize a product or service?
Defining the goals helps ensure that every aspect of production is focused around them.
3) Develop a Script:
If you are planning on having the video shot in front of your company’s space, it may be best to write out how each scene should go. This is where storyboarding comes into play, which we will get more into later!
If this isn’t for you and instead, you want someone else to do all the work, it is best to write out how you want the video produced. This can help determine how many days of shooting and what kind of production team you need (and how much they will cost).
For example, if your company’s story is that it makes tools for farmers, then you’ll want a script with scenes showing how these products are used on a farm.
And don’t be afraid to get creative with how you tell your story! As long as it’s interesting and engaging, people will watch.
Storyboarding is when you map out how the video will be shot and how it will flow. Storyboards are used in almost every movie ever made, but they’re perfect for corporate videos as well!
There are many great options to create storyboards, including using a simple tool like PowerPoint or Photoshop (or any software that allows you to create images and text), or you can hire a storyboard artist who will draw out how the scenes should go.
If creating your own isn’t for you, many companies offer this service!
With so much planning that needs to be done before shooting even starts, it is easy to get overwhelmed with how to start producing videos from scratch. But by taking the time to plan how your video will go, you can rest easy knowing it is targeted towards a certain audience and that every minute of filming is focused on how to tell your story.
5) Film on Location:
This one is pretty simple! Make sure to film where your company does business. You don’t want a video of how tools are made if they’re only sold online.
This doesn’t mean you need to go all the way across the country, either, but using some scenes from around your office space will help make it feel authentic.
6) Edit Your Video:
The last step is to edit your video! Find good editing software and make sure the cut flows well.
There are many options for how you can go about editing, but here are some tips for how to do it yourself!
- Make sure every scene has a purpose that moves along your script or storyboard. You can even add subtitles or voice-over to help explain how each scene relates to your company.
- Make sure the video is engaging and interesting. People will stop watching if it’s long and boring!
And that’s how you plan for a killer corporate video production! By following these tips, you’ll end up with an incredibly well-put-together video that tells your story and gets the point across.
An important reminder: It’s important to have a strong vision in order for production of any kind to be successful! It’s best if you can give clear direction on how you want things done, but if not, then hire somebody who knows how they’re doing!
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